Prime Festival

In July 2024, we had the pleasure of planning the first immersive event around the Prime Day to showcase the best of Amazon Prime to all guests through engaging activities, exclusive interactions and unforgettable experiences. Whether guests were exploring the worlds of Prime Video, gaming, reading or music, this event was designed to highlight the unique value each service offers and strengthen the connection between Amazon Prime and its users. The event featured various experience stations related to each department, such as a reading corner with Kindles, a gaming area and an Amazon locker where guests had the opportunity to get their prizes from an on-site sweepstakes. There were various food trucks and drinks stations as well as Wimbledon live streaming and an oversized Prime box with an integrated 360-degree photo station. Highlights were the live performances by Jolle and Skuth as well as Emilio's concert in the evening followed by the after-party with Shari Who.